中国中药杂志

2008, (14) 1649-1653

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美国威斯康星州西洋参产业状况分析
Preliminary analysis of ginseng industry in Wisconsin

胡丽;张文生;
HU Li ZHANG Wen-sheng (Institute of Natural Medicine and Chinese Medicine Resource,Beijing Normal University,Beijing 100875,China)

摘要(Abstract):

美国西洋参产业发展经历了从萌芽、停滞、兴盛再到低迷的4个阶段,至今威斯康星州仍是美国西洋参的主要产地。作者在实地调查研究、收集数据的基础上,结合相关资料,针对威斯康星州产业现状、规模、相关法律规定和管理营销模式,分析了该产业的特点,希望为中国西洋参乃至整个中药产业的发展提供参考。
Objective:To study the case of Wisconsin as the top ginseng state in United States which has come through four developing steps:beginning,stagnating,flourishing and now,downturn.Method:The current situation of the ginseng industry in Wisconsin was briefly introduced,the federal and state management on ginseng cultivation and export,the organization of Ginseng Board of Wisconsin and their marketing style based on the field investigation and data collected from USDA and Wisconsin state.Re- sult:The advantages and disadvantages of Wisconsin ginseng industry were analyzed in order to provide some suggestions for Chinese medicine industry.Conclusion:Chinese ginseng industry should learn the organization system from Wisconsin.

关键词(KeyWords): 西洋参;营销;管理模式
ginseng;marketing;management

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基金项目(Foundation): 中药资源保护与利用北京市重点实验室共建项目(SYS100270659)

作者(Author): 胡丽;张文生;
HU Li ZHANG Wen-sheng (Institute of Natural Medicine and Chinese Medicine Resource,Beijing Normal University,Beijing 100875,China)

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